How Do You Optimize an Image To Load Faster & Rank Higher

Image Optimization
Image Optimization

Images are like double-bladed swords. They can either make your page a stunning one or can make it annoyingly slow.

That’s why it is essential to know how to use only one side of the sword, aka image. Image optimization is the process that cuts off any negative influence and makes any images triumphant for your website.

After reviewing this concise article, you won’t have any confusion on how do you optimize an image. Yes, we guarantee it!

What Does it Mean To Optimize Web Image

I could go on and on about “what does it mean to optimize an image.” However, here’s what you need to know right now, image optimization is about reducing the image size.

That is all? No, it is not. You have to make a reduction without destroying the image quality so that the load time of the website is faster.

Image optimization also includes image SEO. This ensures a higher ranking with the image in Google and other searches.

7 ways to Optimize an Image for the Web

No kidding. You can find hundreds of articles on image optimization with hundreds of points and thousands of words. However, we have seen it all boils down to these seven crucial factors.

1.   Descriptive Image Name

If someone asks you how to optimize an image for better page speed, your first should describe it correctly. The image description is like its name. You need to tell it clearly.

The image name should describe it without any concussion. Keeping the keyword inside the image name is one of the solutions to how to optimize an image for SEO.

2.   Appropriate Image Format

There is no fixed formula for the perfect image file type or file format. Where the images will be used is crucial to decide the most appropriate image format.

JPEG images are by far the most popular choice of optimized format. This format can retain the image quality after reducing the file size.

You can use the GIF format; however, they are not that capable of retaining image quality after size reduction. This format is excellent for logos, icons, and low-resolution animations. 

PNG images are the cool kid in the block. They are getting popular among website developers and designers. PNG file images display more colors than GIF and do not degrade quality after compression like JPEG. 

3.   Image Compression for Suitable Size

Image size affects the page loading time. Bigger stock photos may look dazzling, but they will down the loading speed.

So, what is the solution? The answer my friend is not “blowing in the wind,” it lies in compress images. Have you ever asked yourself how to optimize an image in photoshop? Well, you can compress any photos with ease by using the “Save for Web” option.

You can control the quality, color, file format, and sharpness of the image with Adobe Photoshop. If you cannot afford any high-end photo editing software, use the free versions of Canva, PicMonkey, and PIXLR. They are equally great.

4.   Alt Attribute Optimization

If a browser cannot render the images, it will use Alt attributes to read the image. This is the verbal alternative to the image. If you hover over the optimized images on any website, you can see the alternative text.

The Alt attribute has SEO significance. An image alt tag with the target keywords will ensure higher visibility and higher rankings.

If you can use a simple description with target keywords in the alt text, Google will push your image higher on the search volume.

5.   Image Dimension and Angle

Unlike any blog posts, when you are working with products and their reviews, it is alluring to use a larger image. On the contrary, if you try to shrink the image and post, the loading time will remain the same.

One of the best solutions is to use a small-sized image with “view a larger image” pop up on a separate page.

If you are interested in displaying the product from multiple angles, using modifiers like right, left, rear, front, or interior with the base alt attributes.

6.   Thumbnail Optimization

Thumbnails are great for the products on category pages. These mini images can make a quick impression on your potential customers.

However, they can be a silent killer for your site.

Try to keep the thumbnail images small so that they can load quickly. Use different alt text for thumbnails.

7.   Image Sitemap

Making an image sitemap will help better SEO for your images. It helps the search engines to figure out the photos and rank them in the search volume.

Unless the images are called out specifically, crawlers won’t be able to crawl on the images.

Benefits of Image Optimization

  • Make the page loading faster
  • Enhanced SEO outcome
  • Lesser bandwidth consumption
  • Faster backups
  • Low space in the server


The overall user experience of your website depends on how do you optimize an image. Thus, if you want the visitors to stay longer and return, follow the seven steps for image optimization.

We can guarantee faster page loading and a higher ranking.


Please enter your comment!
Please enter your name here