The impact of the internet on our lives is influential. It has been debated for years if it is for good or for bad. But what can’t be denied is that the internet has opened new doors to many new things while making some others easier. Same can be said about a major fragment of the internet called Social Media. Social media is a combination of different platforms where people socialize online. It includes Facebook, Instagram, Twitter etc. There is both good and bad on these platforms. It all comes down to use it. If used the right way, social media can be the best thing to happen to you. One way social media gets used effectively is; social media marketing. And you most probably need a social media marketing tool to get your work done. Over 3 billion people worldwide are on social media at present. If you can make your brand or content reach to even a small fraction of that number, you can rocket yourself into success.
Easy being said, this job is quite tough in practical use. Social media marketing requires tremendous patience and efforts. It takes long and demands to be consistent. There are various tools that make it easier to stay consistent without breaking too much sweat. One such tool is Hootsuite.
Hootsuite is a social media management platform that was created in 2008. Today, it is one of the most well-known management platforms on the internet. It started with one man named Ryan Holmes and now has more than 1,000 working members in 13 locations across the US. More than 16 million people are currently using Hootsuite which speaks volumes.
Hootsuite’s first and key feature is its social media dashboard. From this one dashboard, you can manage all of your social media profiles with ease. Social media marketing usually requires you to post content across more than one platforms. And it has to be done on a regular basis. That’s one of the reasons for social media marketing being taxing. You have to keep posting constantly across multiple platforms. Web pages and platforms need to be switched for every post. That’s what Hootsuite’s dashboard fix. You can connect all of your social media profiles on this dashboard. Then you can post as many posts as you want across any or all of the connected platforms. All of it, from just one place.
You can also schedule posts in advance, as many as you want. It saves crucial time and increases productivity. You can focus more on creating content than posting it.
Speaking of which, Hootsuite also assists you in content creation. It does so with its Composer feature. Here, you get asset libraries from where you can use stock images and videos for your content. It also has a built-in image editor to perfect your photos before publishing your post.
Hootsuite’s dashboard also lets you manage the inboxes of all of your connected profiles. You can monitor incoming responses and reply to them from just one place. It helps you connect with your audience faster while saving valuable time. Hootsuite also has chatbots that you can use to answer simple and repeated questions. Along with customer feedback, you can also monitor your social media presence across your connected pllikems. You can also set performance benchmarks to analyze your past and future performance. Hootsuite also provides you with a detailed report of your performance that you can use to further improve it. You can also try Hootsuite Insights for even more advanced analytical features.
Hootsuite works great for teams and boosts teamwork. Multiple users can collaborate over a workspace where you can monitor and make changes to your content, live. You can get opinions and insights before publishing your content so that everyone stays on the same page. The number of users allowed depends on the plan you buy. More on that later.
Social media management tools only make it easier for you to manage, publish and analyse your content. Hootsuite promotes your social media pages to increase your reach and audience. Especially om Linkedin, Hootsuite turns your posts into sponsored content that reach to a wider audience in the form of ads. You can also opt for Hootsuite Ads for advanced features which costs you separately.
Hootsuite supports integration with over 150 platforms and app that can help you with different purposes. It includes insights and monitoring page-related activities, reviews, online reputation etc.
Hootsuite has a total of 5 plans. One of which is completely free, targeted at freelancers and solo individuals. It allows 1 user to manage 3 social media profiles at maximum. There is also a limit of 30 posts when it comes to scheduling. Hootsuite goes one step further to helps you to boost your online presence and engagement.
The second plan is the Professional plan. Here you get an allowance of 1 user with a total of 10 social media profiles. There is no limit to the number of posts you can schedule. It costs $19 per month. This plan is suited for entrepreneurs.
The third plan is called the Team plan. As the name suggests, it is centered around teams and companies rather than individuals. In this plan, 3 users can manage a maximum of 20 social media profiles. It brings team-oriented features like granting permissions and assignments in a workspace. It is priced at $99 per month.
The Business plan comes next. Here, 5 users are allowed to manage 35 social media profiles. It includes all of the features of the Team plan. It adds to that list; 1 hour of 1-on-1 onboarding, social media certifications and a 24/7 support. You can buy this plan for $599 per month. This plan is best suited for medium-sized businesses.
The fifth plan is Enterprise. You can decide how many users and social media profiles you want. The process of the plan depends on that and the number of features you want in it.
Hootsuite offers a 30-day free trial for all of its plans. You can also request for demos of the Enterprise plans as well as extensions like Hootsuite Ads and Insights. The pricing of Hootsuite might be high for some and you can decide with the free trial if it’s worth it or not. Nonetheless, Hootsuite is one of the most reputed social media management platforms today. It is used today by names like Facebook, HBO, Martha Stewart Media, Panasonic, Zappos and The Gap, to name a few. Hootsuite might be the best and most trustworthy social media management tool today.