A lot of businesses are aware of the importance of having a digital footprint. What a lot of them might still not be aware of is how to go about the process. SEO, in particular, has a massive impact on the operations of a business. There are a couple of reasons why you should be investing in SEO and we’re going to highlight some of them.
Primary Source of Traffic
Organic search contributes to more than 90% of the traffic websites receive. This is because a lot of people have become heavily reliant on the internet to provide answers to all the questions that they could be having. A lot of marketers know that Google has the biggest share when it comes to market share. That is why the majority of the effort will be focused on Google more than any other search engine. A good number of people have access to the internet and SEO provides the opportunity to get targeted traffic to your website.
Helps in Building Trust and Credibility
One of the reasons for doing SEO is so that there is a strong foundation for your website in terms of trust and authority. On-page SEO mainly focuses on the user and search engine experience. How easy is it to access the different sections of the website? There are a couple of factors that go into building the authority of a website and some of them include:
- Machine-learning signals
- Quality of backlinks
- Positive user behavior
When you establish authority, you also build a brand that has a bigger effect on the success of the business.
Better User Experience
Google has been focusing on mobile-fast indexing since 2018. This is because they want searchers to have a better experience with the results they get when they use their search engines. When you invest in SEO, there will be a better experience for the users because you’ll have to improve on the basics. The problem usually starts when a customer can’t get what they want or there are just too many things that are interfering with the process. Google wants to present the information that users are searching for with just a few clicks and that is why SEO is becoming increasingly important.
Increased Engagement and Conversions
Mobile traffic has been dominant for close to four years now. The majority of internet searchers are using their mobile to access the internet. With local SEO, you can ensure that all your digital properties are optimized for local searches. Someone could be looking for a locksmith in your locality and you offer the service. You don’t want to be missing out on the leads when your website has not been optimized for local search and that is why SEO is important.
It Influences Buying Cycle
The modern consumer has become savvy. They’d want to do research before making any purchasing decision. When they search for information, there will be sites that will appear on the first page of search engine results. The sites will obviously have an impact on the buying decision. If you have a good website with good content, there is the opportunity to influence potential buyers with the right information. It is about time you started looking for a reliable contractor marketing agency that can help in getting leads with content marketing.
Practices are Always Being Updated
SEO is dynamic. That means that there are constant improvements almost on a daily basis. Google focus has always been on the user and that is where algorithm shifts are made to answer to improve user experience. There is also a need for constant changes in the way search is evolving.
SEO is relatively cheap compared to other forms of marketing if you’re looking at it from an ROI perspective. You’ll also not have to pay for the marketing costs on a regular basis if the groundwork is done the right way. It can be a long-term strategy in the grand scheme of things. As much as it might pay off immediately, you’ll be glad you invested in SEO when things start to work out. It should not take more than a year before you can start seeing results with SEO.
In order for the SEO endeavors to be successful, you’ll need to get the right digital marketing firm. This shouldn’t be a challenge provided you know what to look for. The experience of a digital marketing agency should be one of the key considerations.