5 Basics Pay Per Click (PPC) Conversion Strategies


PPC (an abbreviation for pay per click, pay per click) is a model in which the advertiser pays for each click on the ad, and not for 1,000 impressions or just the fact of advertising placement, as is often the case with banner advertising, influencer marketing.

The cost per click, in turn, is referred to as CPC (cost per click). CPC and CTR (click-through rate) are the main indicators in contextual and targeted advertising. If you’re new and want to try PPC campaign then pearl lemon convert is the best place to know and learn about PPC.

Basics Pay Per Click (PPC)

Let’s take a look at the advantages a landing page has over the home page or any other page on your site. The clicks you paid for are too valuable a resource to waste on home pages.

A landing page presents the user with an offer that is most relevant to their search query, that is, the visitor is immediately convinced that he has found exactly what he was looking for. For example, if a customer is interested in your ad for red leather sneakers, they should land on the red leather sneaker page.

Imagine his puzzlement when he clicks on an ad, gets to a giant “shoe warehouse” and has to search for the desired product again – namely, to a similar result and will lead search traffic to the main page of the site.

Check The 5 Main Converting Elements of a Landing Page.

Here they are:

  1. Headline
  2. Value
  3. Demonstration
  4. Proof Points
  5. Call to Action

1. Headlines Are Important

The headline is the first thing that visitors will see when they land on your landing page. It’s important for your headline to grab attention by making it clear and bold about why the visitor should continue viewing your page rather than leaving it.

Recommended Steps To Do: When creating a landing page, make sure that the title is clearly visible, concise and focused on your offer/offers, and, of course, has a direct match (“exact match”) with the title of the ad or banner.

2. An Intelligible Explanation Of The Value Of Your Proposal

You should clearly explain to the visitor of the landing page why your offer is truly valuable, what is its advantage over the offers of competitors – the visitor must understand for himself why he ended up on your page. Try to frame your value proposition as bullet points.

Recommended Steps To Do:  Remove all links (like “Learn more”) that could take the user away from the landing page. To make the information easier to read, break the benefits description into several short paragraphs, separated by visual (bullet).

3. Visually Demonstrate Your Product And Its Benefits

Landing pages are the perfect place to share your product because potential buyers found your offer based on a need and a search engine query. You just have to finally convince them of the correctness of the perfect choice.

Video is the best for demonstrating a product/service and its advantages: firstly, watching a video helps to increase conversion by 80% (the longer a visitor is on the page, the higher your chances of converting), and secondly, from the point of view of the layman, the use of high-quality video testifies to your professionalism.

Recommended Steps To Do: Add a demo video or high-quality impactful images.

4. Prove That You Are Trusted

Users want to know that other people trust you! Try using a quote from a letter from one of your lucky clients, including a picture of him with the quote so that the buyer knows that real people are working with you. If you are in the B2B segment, then don’t be afraid to use your clients’ logos, even if they are not world-famous brands. 😉

Recommended Steps To Do: Put proof of your trustworthiness on your landing page – quotes from letters from real customers, mention about you in the press, links to your social media accounts.

5. One Page – One Call To Action!

Each landing page should have a single conversion goal. Don’t ask your visitor to take more than one action, or you risk losing them. A call to action, or CTA (call to action), should clearly prompt your visitor to take some specific action: “Register!”, “Fill out this form!”, “Subscribe to our newsletter!”, “Download our white paper! ” If you’re asking for a lead form, try to use only the fields you need to complete your conversion.

Recommended Steps To Do: Remove all unnecessary fields from the lead form. Let your calls to action speak to the visitor with a “command voice”.


We hope this brief guide on what is PPC and some basic strategies will help you to learn and implement more about PPC. Visit pearllemonconvert.com which will surely help you achieve your goals whether you want to improve conversions, drive more traffic to your website or both.


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