Instagram is one of the most popular apps of the current times. People just love sharing their posts, videos and important moments of their life with their friends over Instagram. This platform can be used to promote your business as well. Digital marketing done through Instagram can yield fruitful results and can foster the business sales and brand to the next level. Read on to know why you should do Instagram Marketing for your business and how it can benefit you.
Why You Should Do Instagram Marketing for Your Business?
- A Big Platform with Billion Users
There are billions of users registered on Instagram and millions of users actively using the platform in their day-to-day life. It is one of the most used social media platforms of current times so you must leverage it to promote your products and services and gain the best advantages that it provides.
You will get a vast audience spanning the globe who will be keen to try out what you offer. You can reach your target audience quickly doing marketing on this platform and grow your revenue to new heights.
- Instagram Stories are Great for Marketing
One of the useful features of Instagram is its stories. Stories remain active for 24 hours and it allures the users a lot. You can promote your products and services in the stories and reach your target audience quickly. Instagram users love to check out the stories at least once in a day so there are high chances of your followers checking out what you display in your stories. Stats show that 40% users post stories everyday.
You can also do live Q&A sessions with your followers and this way build a good repo with them. Live sessions will make your followers know your brand in a better way and will answer all the queries and concerns they have for your products. Live interaction will build a good reputation for your brand and will increase your sales for sure.
Make good videos of the manufacturing process of your products, give some insights about your company, and introduce your team to your followers. All this will help to connect more with your followers and build a strong brand.
- Influencer Marketing is a Big Advantage on Instagram
One of the key advantages Instagram brings to the table for prospering your business is Influencer marketing. There are so many Influencers on Instagram and users just love to see their posts and hear what they say.
Stats show that more than 50% of brands use influencer marketing for their business and more than 40% of users consume what influencers are promoting.
Influencers have a strong following and they can help you reach a completely new audience within a short span of time. With their strong influence, you can get new customers and grow your sales to the next level.
You can partner with a good influencer which is the right fit for your brand and market your products with them. You need to collaborate with an influencer who not only likes the product you sell but is also interested in growing your brand with his/her expertise. Select one who has a big followers count and is popular in the regions where you intend to sell your products.
If you are finding it hard to bring new customers, influencer marketing can turn out to be a very good strategy for you as people trust influencers a lot and will quickly try out your products.
- The Use of Hashtags Will Grow Your Business
Instagram Hashtags are a key factor to get more reach. Your post will reach more people when you add a relevant hashtag to it. There are separate pages for hashtags so when you add a hashtag to your post, it will also appear on the page of the hashtag which means more people will see your post.
Similarly, adding a hashtag to your story will include your story on the relevant hashtag Story. People who don’t follow you can also see your post and come to know about your business. This helps to separate you from your competition and earn new followers.
- There is a lot of Potential in Instagram Advertising
You can market your products and services using Instagram ads as well. This will be paid marketing and you can set your parameters like age group, demographic regions, gender etc. while creating the ads to reach a specific set of audience. Creative ads allure the users and increase the click through rate so make sure you create awesome ads with beautiful presentations.
- You can Make Creative and Amazing Posts
One of the best parts of this platform is that it provides good ways to turn your simple pictures and videos into amazing ones. There are very good filters to fine tune your images and make creative posts that your followers will love to see. The way this platform provides features to make your content look great is just fantastic so you must leverage this feature for your business.
- Works for Any Business
No matter how big or small your business is, you can do marketing over Instagram and promote your business. If you are a startup, no worries, you can start doing marketing on this platform and the potential benefits will start appearing with your business flustering to a new scale. Doesn’t matter which niche your business belongs to, Instagram works just wonders for every industry!
Tips for Driving Organic Traffic on Instagram
- Be Consistent in Posting Content
To grow your business through Instagram marketing, you need to be consistent in publishing new posts every week. You need to be active and make your page active too so you get a good audience engagement which is a potential requirement to grow your organic reach.
Keep your followers up-to-date with your new product releases, ongoing website sale, festival promotions, some insights into your business and other things. You can post images, make reels, stories, do live Q&A etc. for active audience engagement.
- Use Instagram Analytics
Keep turning to Instagram analytics to know the insights of your business page, how well it is doing, where are you getting Instagram followers from, know about your followers through the analytics, their age, gender and other details as this will help you to create better strategies.
See the time when your followers are the most active, on which day they are engaging the most with your business and other details and craft better strategies.
- Interact with Your Audience
One of the most effective ways of increasing your organic reach and to build a good repo with your followers is to interact with them. You should actively respond to the comments of your followers. Never be lazy in responding to the comments as it can hamper your growth. Address the followers’ concerns, thank them for appreciation, take the criticism as a sign of feedback and respond with an appropriate message. The more you interact with your audience, the better results you will get.
Do live videos at least once a month as it is one of the most effective ways of knowing your audience, what are their requirements, taste, and other details that you might not get to know any other way. Live videos will remain on the top of the stories so active followers will instantly join them in excitement to hear what you are offering.
- Add Your Website Link to Bio
Promote your website in your Instagram bio by adding a link to it so when users are reading your bio, they should be tempted to click on it and check your products and services. Add an irresistible CTA redirecting to any website page or a PDF or something else. If you are providing a PDF of your products for free, you can add it too in the bio. This helps to drive organic traffic to your website.
Looking for a Professional Agency to do Instagram Marketing?
Check out GRAMiety where they offer exceptional Instagram marketing services to foster your business organically. They study your business, industry, target audience and create a perfect strategy to get you more Instagram followers organically. With their impactful strategies, you won’t earn just followers but connect with people with similar interests which is crucial to grow your business.
Work with them and you won’t need to buy fake followers or bots. Their real strategies will grow your business leveraging the potential Instagram brings to the table. Check out GRAMiety reviews to see what their customers are saying about them.
GRAMiety reviews of the customers say that it is very easy to work with the GRAMiety team and get your business done. Customers say that they are very satisfied with the results they are getting after working with GRAMiety and their followers have increased 3x, 4x in a short span of time. Pricing is affordable and the ROI is simply awesome!
Hope you have checked the GRAMiety reviews and found them trustful and impactful for your business. So, what are you waiting for now? Just contact the GRAMiety team today and start Instagram marketing asap to reach a new set of audience and increase your sales to the next level!