An ecommerce business can be an incredibly lucrative one to operate. Yet, many challenges need to be overcome for any beginner to the world of selling goods and services online.
You will already be aware of that, of course. You’ve already went through the trouble of setting up a website, organizing your products, ensuring your cash flow is flowing, and a whole host of other tasks that need to be done.
Even with all of this behind you, there are still various issues that could hamper your store’s success. To ensure they don’t hold you back, here’s how you can solve four major problems.
Issue #1: Shipping products quickly and accurately
If you distribute digital products, good news: this doesn’t apply to you. However, for everyone else, there’s a major problem of getting your products out in an efficient manner.
This is particularly the case if you’re trying to distribute your goods in-house. You might only be able to hire one or two employees to cover this aspect of your business, which could lead to delays and mistakes with shipping – especially during busy holiday seasons.
One of the most effective solutions is to partner up with a company that offers order fulfillment services. For instance, Red Stag Fulfillment is an industry leader that reaches 99.9% of Americans within three days. With this type of expertise at your disposal, you don’t have to worry about customers being dissatisfied due to their orders arriving late or being incorrect.
Issue #2: Keeping data secure
Data security is essential for any business. If customer data becomes compromised due to hackers, this could lead to major issues for your eCommerce store – to the point that it could damage its reputation beyond repair.
To prevent this from happening, ensure you have the best security software and protocols in place. If you have any employees, also regularly educate them about staying safe online and keeping their devices secure.
Issue #3: Customers abandoning their shopping cart
It’s the bane of any eCommerce store owner: potential customers abandoning their shopping cart. They’ve shown they are interested in a product, to the point they came close to completing the purchase. Yet, for whatever reason, they decided to jump off your website and not make an order.
To help with this problem, ensure the shopping cart process isn’t overly long and frustrating. Have a live chat function ready to offer assistance if needed. Also, consider investing in Facebook Ads that specifically focus on those that have abandoned their cart.
Issue #4: Customers are struggling to find your website
If potential customers don’t come across your website, you’re going to struggle to generate any sales. However, when you consider the competition for internet real estate, it can be difficult to gain any visibility for your business.
In the long-term, it makes sense to invest in a thorough SEO campaign. Paid ads can give your store instant visibility while being active on social media can also be a major help in building brand awareness.