Web Scraping in the Automotive Industry

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Web Scraping in Automotive Industry
Web Scraping in Automotive Industry

Economies around the world have in the last few years encounter one economic crisis after another. Many industries have had a tough time maintaining growth during recession-like periods. The automobile industry has also had its ups and downs but it is upheld by the increasing demand for better passenger and commercial transportation. 

The automotive production industry has especially suffered under the ongoing coronavirus pandemic that the demand for vehicles will fall to a 60.5 million units figure this year, from highs of 79.6 million units in 2017. Despite tough times, customers will still need to purchase vehicles. The key to these purchase decisions is data.

Data on vehicle prices, makes, design, features, and competition has become a new source of revenue for businesses. The increasing competition among st sellers coupled with globalization and digitization is pushing the old-school vehicle retailer out the market, leaving the innovative trader a large market share. Consequently, businesses that scrape and verify vehicle data have become a core part of the vehicle sales process.

What is web scraper?

Web scraping, also is known as web harvesting, is an automated process of accessing and downloading online data. Websites generally display data on user interfaces optimized for browser display. These websites are not designed with easy data downloading in mind. For that reason, the copy and paste computer functions are utilized to download important data from online sources.

This manual process is slow and very time consuming for mass data downloads. Copy and paste methods can also lead to a lot of data inaccuracies due to human error. The cost of the human resources needed to copy and paste tons of data is also prohibitive.

A web-scraping tool is a very efficient, fast, accurate, and affordable process of harvesting online data. The tool is made of a pre-programmed bot or code integrated with artificial intelligence technology. This tool will crawl web pages that hold vehicle data, filter the information required, and download relevant and reliable automotive industry data.

How to use an auto web scraper

Since the internet holds a lot of information on vehicles, web scraper tools are programmed to gather data about specific topics such as price, brand, ratings, seller name, and address, reviews, or contact information.

A web scraper tool’s operations are therefore governed by the tool’s parameters inbuilt in it. The basic scraping tool only requires the URL of the target website and tags for the data required to initiate scraping.

You can build your scraping tool or access one from the growing list of service providers online. If you have a robust IT department, then your programmers can come up with an efficient scraping tool for your business.

If you, however, do not have employees at hand to build, manage, and update the web scraping tool, paying a reputable provider a subscription fee is the best choice. Data scrapers are built using different technologies such as Node, PHP, or Python. The process shows you how to use an auto web scraper.

  1. Download, build or access cloud-based web-scraping tools. If you are doing low volume scraping you can access the Web Scraper Extension, from the Chrome Web Store.
  2. On your scraping tool of choice, add your URL in the scraper’s toolbar
  3. Run your web scraper tool and await a notification showing that scraping is complete
  4. Download your data either as in JSON format for databases or CSV for your computer

Use cases of auto web scraper tools

  • Scrape consumer preference data

Successful automobile sellers have to understand the car preferences of their potential customers. The vast amount of internet data can be a good source of consumer tastes and likes. You can set your web scraping tools to mine data on your customer’s buying power and habits. This information will offer insights that lead to better financing programs and efficient stocking mechanisms. You can see the best rotating proxies here to help you in scraping data

  • Information on market trends

Pricing intelligence and market trends data are very useful to vehicle retailers. Web scraping tools can harvest data on competitor price tactics, purchasing behaviors, and global market sales information data for your business.

  • Brand enhancement

You can also leverage the power of data harvesting by mining the opinions of your customers online. The internet offers varied opinions on brands for any business willing to take a chance and listen. Using web-scraping tools, you can access tons of user reviews on your business and analyze it for improvement insights. 

  • Building aggregator businesses

Data aggregation websites are very reliant on data scraping tools. These businesses can bring in tons of revenue since they offer the best real-time data in a one-stop-shop format for customers.

  • Competitive pricing

A web scraper can mine pricing trends to spotlight user interaction with products and pricing behavior as well. Online price scraping can identify competitive pricing trends highlighting fluctuations to ensure that your business stays competitive.

Conclusion

There are multitudes of applications for scraped data in the automotive industry. Data is crucial for predictive analytics enhancing the manufacturing process. This data is also crucial in uncovering industry trends and the competition as well.

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